Form Advertising were commissioned to work alongside the Sucden Financial developers and marketing team to create a new CMS driven responsive website for the global group.
Our brief was to create a website which reflected Sucden Financial’s esteemed heritage, but which also ensured that they were seen to be in tune with todays financial markets and position them alongside other leading global brokers. The Form Advertising design studio conceptualised and refined static mobile and desktop layouts with revised typography usage and planned an enhanced user experience for the site.
The new modern aesthetic of the site has been carefully designed to enable consistent growth of products whilst maintaining brand identity. Form supplied all assets and imagery to the developers and worked closely with them and SEO specialists to provide design input and consultation as the coding progressed. The new responsive group site was launched Q4 2016 and has been received very favourably with both clients and staff alike. The strong SEO presence of the site has been maintained and we eagerly await analytics within the site to measure improvements in user retention and goal achievements.
You can visit the live site here: https://www.sucdenfinancial.com/en