Livingstone Technologies Brand Refresh
Brand Creation // Collateral Design // Campaign Creation // Brand Positioning // Website Design
Livingstone is the largest independent provider of Software Asset Management (SAM) Managed Services in the UK. Founded eight years ago in Reading, UK, the company delivers SAM intelligence to its customers so that they can closely manage their software licences and achieve cost savings, quantifiable risk mitigation, licence optimisation and vendor audit readiness. This is realised through Livingstone’s blend of services, proprietary technology and substantial vendor expertise across major software publishers. Livingstone currently has a wide range of international blue-chip customers across many industry sectors including financial services, industrials, telecoms, automotive, retail distribution and consumer products.
Having been acquired by The Carlyle Group, Livingstone were looking to further expand its presence and broaden its relationship with blue-chip customers. As part of this process Form were engaged to deliver a new brand identity to position the company and reinforce their proposition.
New Corporate Identity
The new brand marque for Livingstone was designed to keep the current corporate colours but provide a more dynamic and modern look. Extra colours were introduced into the overall colour palette and revised fonts introduced to bring a clean look to brand.
“The Form team has had an integral role in the evolution of our brand at Livingstone, building a visual style that I am confident will better resonate with our target audience and represents a more accurate representation of our values and status in the market.”
What does the perfect SAM partner look like?
Form created a new brand campaign to position Livingstone as the experts in the field. Playing on the new personalised brand photography we created advertising materials and exhibition stands that created a highly visual presence.
Core Brand Updates
In addition to the brand marque Form delivered a revised overall brand and application. We needed the firm to get across the personal nature of their service and to provide them with a ‘face’. New photography was introduced along with a suite of brand elements and set design styles to ensure the messaging would be delivered with consistency and clarity.
The new corporate identity is to be rolled out in a phased approach. Part one of this was to update the current website with the new brand and to make some slight navigation and content based changes to reflect the new services and positioning of the company. Further development of the site will see a complete design overall and new functionality.