Brand creation for the retail sector
Brand Creation | Asset design
It’s A Wildlife was created to rubber stamp Form Advertising’s credentials and to prove that they could build a successful brand within the retail sector. Their blend of real life humour in an animal environment has proved to be an appealing proposition for licensors throughout Europe. By giving their characters a short biography to make them a tangible person Form Advertising were able to set the tone within the product artwork and then to the labelling. This enabled a brand creation that spoke to the target audience in a tone that suited the age range and one to which they could relate. The result was a brand that had the flexibility to appeal to a much wider demographic and also translate it to work effectively in multiple countries .
A little more about It’s A WildLife
Since It’s A WildLife launched in Q3 2015 it has shown amazing growth, with licensed products being sold throughout Europe. Form Advertising’s range of Onesies was a 2015 Christmas best seller within the Asda stores and their range of lunch bags outsold Disney’s Frozen lunch bag over a like for like period.
The strength of the brand recognised within the industry and it was nominated for a Licensing Award in 2016 alongside the Andy Warhol Foundation and the V&A Museum. The brand continues to stretch it’s legs throughout the coming years with licensing deals held with manufacturers until late 2017. A host of new products are in production and will be available in major retailers such as Tesco, Asda, and Carrefour.