Creating a Brand Identity for a Commodities Recruitment Specialist


Brand Identity  |   Web Design & Build

Webber Chase are a commodities recruitment specialist company based in Singapore. Form Advertising was tasked with the brief to create a new logo and a fresh new brand style that would bring their existing brand up to date. They also needed to be ready for a relaunch with a new website and new marketing material.

The brief asked for the creation of a logo which incorporated the symbol of the Oryx, an image that the company have become synonymous with. Traditionally the recruitment industry is renown for having very safe corporate brand identities, so the design we created using the Oryx symbol was clean, modern and proud. This was then applied to all marketing material.

We are also currently in the process of developing the companies website which will launch in Q2 2016.

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A little more about Webber Chase

Webber Chase is a leading headhunting, search and selection firm with coverage across the Commodities market.

At Webber Chase they believe in going beyond the standard level of service to help their clients employ the best possible candidates, and to help their candidates achieve their career ambitions.

Their success is built upon long-term relationships and a personal understanding of client and candidate needs.