Form were approached by the founder of User.ly to give this technology based startup a brand presence. User.ly is a new concept for startup entrepreneurs who can receive targeted and extremely valuable feedback on their new ideas, without going into a costly full launch. The basis for this is where we derived the core brand identity. We have used the speech marks to form the shape of an individual, thus interlinking the idea of feedback with the fact that the website uses people opinion as a guide. To enhance the brand we have created hand drawn illustrations in a very retro style and created bespoke typography.