Fresh New Branding for Trading Applications Provider
Brand Creation | Collateral Design | Exhibition
Form Advertising were approached by Trading Apps to create a new brand identity to reflect the forward thinking nature of the company. In a sector where we have experience and a good understanding of their audience being predominately hedge funds companies, the direction we took was a modern and clean brand style. This branding was complimented by the use of a new colour palette.
Using the isometric shapes from the new logo, we created a new brand style to accompany the logo. This was incorporated into advertising campaigns, exhibition stands and new stationery sets for the client.
A little more about Trading Apps
Trading Apps manages, designs and delivers technology solutions to fill the functional gaps that exist in current vendor software and internal systems. Their secure, scalable solutions can replace the numerous ad-hoc processes (often Excel spreadsheets) that are still being used to support mission critical parts of their clients business. Most importantly, their Apps will assist traders in making informed decisions pre-trade to ensure the equity finance business achieves acceptable return on equity.
Their Apps work in tandem with your existing infrastructure. They are relevant, contextual, and employ a consistent look and feel. Clients can pick and choose which of Trading Apps solutions are best suited to their business, and most importantly, employ additional apps as their business needs evolve.
With GLASS as ther core product, Trading Apps design targeted applications that are quick to build and easy to deploy, helping clients keep pace with the rapid change they have come to expect in the global finance industry.