TOOB – Ahead of the curve

The Think Out Of Box system uses a curved mirror and a special screen to create a cockpit that surrounds you with the image – and it works with both 2D and 3D projectors. The effect when sitting inside is really quite impressive.

They approached Form Advertising to help them re-brand and position them for a global launch. We took their old identity and updated it to ensure that it sat shoulder to shoulder with some of the most respected and recognizable brands within the Display and TV industry. The feedback from the initial launch has been extremely positive and we look forward to releasing the brand across multiple media channels when the TOOB hits the global market place in early 2012.