Rebrand for a Software Testing Giant
Brand Creation | Advertising | Collateral Design | Brand Guidelines
Testronic are one of the leading companies in the QA sector specifically for the gaming industry, but also for the entertainment sector. Form Advertising were called in and asked to pitch for what was in effect a complete rebrand. The previous brand had no clear identity, was tired and didn’t suggest that they were a vibrant and exciting QA company within the gaming and entertainment industries.
Having grown up in the gaming world Form Advertising had a clear idea of what direction the brand needed to be heading toward and went on to present Testronic with a series of new brand designs and associated advertising campaigns. The tone of the new brand style was less sterile, introducing an element of fun into the campaigns which helped represent the companies ethos and more so the clients they worked with.
Form Advertising won the pitch and during the next month worked on developing the brand style and creating a logo type that reflected the company and their position as a QA specialist. The logo was made from a series of approval ticks, broken down to represent each of the divisions of Testronic’s services. Thereafter Form Advertising developed a series of advertising campaigns which were used in UK, European and US online and offline campaigns to compliment the rebrand.
– New logo type
– New messaging
– Brand guidelines
– Online / Offline advertising campaign
– Email campaigns
– Exhibition artwork
The results of the company rebrand:
Testronic has continued to grow and Form Advertising are currently actively working with them in a new area of their business for the Virtual Reality market, a new addition to the services they offer.
CEO at Catalis/Testronics
“We gave Form Advertising a competitive brief to completely rebrand Testronic. As soon as I saw the pitch, I knew they were the right guys for us. They then went on to design and create a totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.”
Online Banner Advertising
Form Advertising have increased the outreach of the new Testronics Brand by producing a series of HTML 5 banner adverts which have been displayed on industry focused websites. The impact of these banners has helped increase the Testronic market share within the games testing arena significantly.
A little more about Testronic
When it comes to QA and Testing for your games, content or hardware, you need simple solutions that work. Testronic have over 15 years of experience partnering with industries from entertainment, media and games to publishing, e-commerce and consumer electronics. They give you Quality Assurance, Localization, Compliance and Certification services that get it right the first time. Every time.
Testronic work with game publishers, major studios, software developers and some of the biggest broadcasters in the world. From making sure your games function flawlessly or are localized to fit every market to making sure your hardware is 100% bug-free before it hits the shelves, they’ve got you covered.
In addition, software developers, publishers, and consumer electronics manufacturers keep coming back to Testronic for a steadfast source of Quality Assurance, Certification, and Testing.
With facilities in the US, the UK, Belgium, and Poland Testronic are able to leverage their cross-media experience and the scale of their global operation to offer you dependable quality, efficiency, value, and security.
Testronic have been dealing with your home entertainment since VHS, so they know that delivering a first rate consumer experience is key to keeping your business successful and your customers coming back for more. It matters to you, and that matters to them. It’s why since 1998, they’ve never compromised their high standards.
WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.
At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships. How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.
Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.
What more can one ask for in a design firm?
Senior Vice President, Corporate Communications at Interactive Data Corporation
I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
A valuable and reliable partner to our business
CEO at ActivTrades
Inspirational design work which would enhance any company’s image
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Partner at Searchlight Media
Very creative with great ideas for expressing complex messages.
CTO at Drivetribe
Form “understand” and produce fantastic results every time.
Sales Manager at Infront AS
Ben and his team have an uncanny knack of understanding what you’re after
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Marketing Specialist & Lecturer
A quantifiable increase in brand recognition and positive brand identity.
Channel Marketing Specialist, Learn To Trade
One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.
Strategic Financial Communications and Public Relations Executive
Produce innovative concepts, coupled with quick turn-arounds.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
PR & Marketing Executive - Sucden Financial
They instantly impressed us with their pitch which creatively outshone other agencies.
Senior Marketing Executive, Close Wealth Management Group
Have consistently delivered high quality artwork
Head of Marketing, Victor Chandler
The standard of work they produce is 1st class
CEO, Wired Productions
They created the brand through to now where we’re growing and expanding rapidly.
Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.
We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.
Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
CEO at Catalis