Sucden Financial

Sucden Logo_Hrz


Brand Awareness Campaigns – Promoting eFX with Impact


Brand Awareness Campaign Creation  |  Print & Digital Advertising  |  Exhibition & Marketing Collateral 

Group Website Design

Form were commissioned to work alongside the Sucden Financial developers and marketing team to create a new CMS website design which would position them against the leading global brokers. Our design studio conceptualised and refined static mobile and desktop layouts and planned an enhanced user experience for the site. On approval, the studio supplied all associated assets and imagery and worked alongside the development team and SEO specialists to provide design input and consultation as the coding progressed.  The new responsive group site was launched Q4 2016 and has been received very favourably with both clients and staff alike.

Sucden Financial Website 1 Sucden Financial mobile 2 Sucden Financial Website 3 Sucden Financial mobile

Strength in Numbers Campaign

Form Advertising were commissioned by Sucden Financial to deliver a new brand awareness campaign to reposition their strong eFX offering. Primarily known as a commodities broker, the majority of large institutional clients were not fully aware of the liquidity that Sucden Financial could offer them. Our campaign focused on ‘strength in numbers’ and played to the quantifiable statistical strengths of eFX service. The campaign was carried over print campaigns, online banner advertising and exhibition collateral. Form Advertising also create a bespoke video and infographics to reinforce the message on the website and within displays on exhibition stands.

Sucden_fish_poster, Sucden Financial, Form Advertising, brand awareness, advertising, poster

“We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.”
Rob Cantle – PR & Marketing Executive

Sucden_advert_iceberg, Sucden Financial, Form Advertising, brand awareness, advertising, poster Sucden Adverts, Sucden Financial, Form Advertising, brand awareness, advertising, brochure Sucden exhibition stand, Sucden Financial, Form Advertising, brand awareness, advertising, exhibition design

About Sucden Financial

Sucden Financial is an award winning international derivatives broker providing access to a broad range of markets, including exchange and OTC traded products, as well as equities, foreign exchange and bullion.

Formed in 1973 as the London brokerage arm of Sucres & Denrées (Sucden Group), the firm has since evolved into one of the largest brokers for traders, fabricators, producers, consumers, merchants, investment houses, hedge funds, commodity firms and retail brokers.

A market leader in the global business of sugar, Sucres & Denrées is active in sugar sourcing, logistics, risk management, merchandising, trading, processing and distribution. Annually the firm originates and ships in excess of 9 million MTs of sugar (bulk/bagged/container), whilst distributing over 2 million MTs sugar in domestic markets. The Group has a global presence, with established offices in Russia, Brazil, Mexico, India, Dubai, Europe, USA, as well as logistical and industrial processing activities in several African and Latin American locations.

Over the years the Group has also expanded its scope of activities beyond sugar, into other products and services including, cocoa, ethanol and ocean freight. It has also diversified into the field of financial services through Sucden Financial.

With over 4000 employees in over 30 locations worldwide, Sucres & Denrées strives to serve its customers with the provision of quality products, complemented with the integrity and efficiency of its service.

 

Clients

WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.

 

At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships.  How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.

Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.

 


What more can one ask for in a design firm?

Ben and the team at Form create eye-catching, original visuals, cool concepts and are sticklers for deadlines and meeting budgets. What more can one ask for in a design firm?
Anne O'Brien
Senior Vice President, Corporate Communications at Interactive Data Corporation
Form Advertising Creative Agency
2016-07-05T13:13:25+00:00
Anne O'Brien
Senior Vice President, Corporate Communications at Interactive Data Corporation
Ben and the team at Form create eye-catching, original visuals, cool concepts and are sticklers for deadlines and meeting budgets. What more can one ask for in a design firm?

I couldn’t recommend them more.

I've been working with Form Advertising for nearly 3 years, I'm very happy with our collaboration. Ben and his team are remarkably professional and deliver products to the highest standard. I couldn't recommend them more.
Alessandro Gho
Marketing Director at ActivTrades PLC
Form Advertising Creative Agency
2016-07-05T13:14:42+00:00
Alessandro Gho
Marketing Director at ActivTrades PLC
I've been working with Form Advertising for nearly 3 years, I'm very happy with our collaboration. Ben and his team are remarkably professional and deliver products to the highest standard. I couldn't recommend them more.

A valuable and reliable partner to our business

Form have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.
Alex Pusco
CEO at ActivTrades
Form Advertising Creative Agency
2016-07-05T13:25:41+00:00
Alex Pusco
CEO at ActivTrades
Form have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.

Inspirational design work which would enhance any company’s image

As a client, I have worked with Ben for over 14 years. One of the hardest parts of a marketers job is to continually have a set of creatives which can be used in your marketing campaign.
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Stuart Rice
Partner at Searchlight Media
Form Advertising Creative Agency
2016-07-05T13:28:11+00:00
Stuart Rice
Partner at Searchlight Media
As a client, I have worked with Ben for over 14 years. One of the hardest parts of a marketers job is to continually have a set of creatives which can be used in your marketing campaign. Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him. Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to. I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.

Very creative with great ideas for expressing complex messages.

Form Advertising provides an excellent design service and have worked on projects for me at Thomson Financial and Data Explorers. They are very creative with great ideas for expressing complex messages in a simple, attractive way.
Jonathan Morris
CTO at Drivetribe
Form Advertising Creative Agency
2016-07-05T13:30:59+00:00
Jonathan Morris
CTO at Drivetribe
Form Advertising provides an excellent design service and have worked on projects for me at Thomson Financial and Data Explorers. They are very creative with great ideas for expressing complex messages in a simple, attractive way.

Form “understand” and produce fantastic results every time.

Form Advertising are great guys to work with. Flexible and amenable, They got the job done for us in minutes or hours and have turned round design and print jobs in a fraction of the time it would take other companies. Their knowledge of what we do and their intuition into how we want things to look pays dividends time and time again as it's effectively a short cut in getting things done. We don't need version after version and approval after approval - Form "understand" and produce fantastic results every time.
Nick Charge
Sales Manager at Infront AS
Form Advertising Creative Agency
2016-07-05T13:33:11+00:00
Nick Charge
Sales Manager at Infront AS
Form Advertising are great guys to work with. Flexible and amenable, They got the job done for us in minutes or hours and have turned round design and print jobs in a fraction of the time it would take other companies. Their knowledge of what we do and their intuition into how we want things to look pays dividends time and time again as it's effectively a short cut in getting things done. We don't need version after version and approval after approval - Form "understand" and produce fantastic results every time.

Ben and his team have an uncanny knack of understanding what you’re after

I've worked with Ben for many years in several roles and the reason I keep going back to him and Form is simple. They always deliver. They deliver some of the sharpest concepts, which are exactly on brief; they deliver well within the time frame and they're great fun to work with.
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Charlotte Skinner
Marketing Specialist & Lecturer
Form Advertising Creative Agency
2016-07-05T13:36:51+00:00
Charlotte Skinner
Marketing Specialist & Lecturer
I've worked with Ben for many years in several roles and the reason I keep going back to him and Form is simple. They always deliver. They deliver some of the sharpest concepts, which are exactly on brief; they deliver well within the time frame and they're great fun to work with. Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it. Do give Ben and his team a go. They don't disappoint you.

A quantifiable increase in brand recognition and positive brand identity.

Since we began working with Form Advertising, They have continued to provide our company with an outstanding quality of design work and always exceeds our expectations. They completed a full re-brand for our company which has resulted in a quantifiable increase in brand recognition and positive brand identity. Every piece of work is extremely high quality and meticulously thought out in order to appeal to our target audience. I would recommend Form Advertising to anyone I know.
Nicole Lovesy
Channel Marketing Specialist, Learn To Trade
Form Advertising Creative Agency
2016-07-05T13:38:44+00:00
Nicole Lovesy
Channel Marketing Specialist, Learn To Trade
Since we began working with Form Advertising, They have continued to provide our company with an outstanding quality of design work and always exceeds our expectations. They completed a full re-brand for our company which has resulted in a quantifiable increase in brand recognition and positive brand identity. Every piece of work is extremely high quality and meticulously thought out in order to appeal to our target audience. I would recommend Form Advertising to anyone I know.

One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.

Our company partners with Form Advertising on a variety of branding and positioning projects. I can say without hesitation that they are one of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry. They have great design talent, quick and easy wit, and an ability to cope under considerable pressure with admirable composure.
Simon Hylson-Smith
Strategic Financial Communications and Public Relations Executive
Form Advertising Creative Agency
2016-07-05T13:41:08+00:00
Simon Hylson-Smith
Strategic Financial Communications and Public Relations Executive
Our company partners with Form Advertising on a variety of branding and positioning projects. I can say without hesitation that they are one of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry. They have great design talent, quick and easy wit, and an ability to cope under considerable pressure with admirable composure.

Produce innovative concepts, coupled with quick turn-arounds.

We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
Rob Cantle 
PR & Marketing Executive - Sucden Financial
Form Advertising Creative Agency
2016-07-05T13:49:42+00:00
Rob Cantle 
PR & Marketing Executive - Sucden Financial
We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider. We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.

They instantly impressed us with their pitch which creatively outshone other agencies.

We approached Form Advertising with a view to developing a new brand and the associated marketing collateral. They instantly impressed us with their pitch which creatively outshone other agencies, and after deciding to work with them they continued to deliver. As with all projects, new and existing, there were always occasions where we required quick turnarounds whilst keeping the high quality that we wanted to portray through the Brand. 'Form' have never failed to provide anything but a brilliant and efficient service whilst always fitting around our schedule.
Lucy Adnams
Senior Marketing Executive, Close Wealth Management Group
Form Advertising Creative Agency
2016-07-05T13:50:52+00:00
Lucy Adnams
Senior Marketing Executive, Close Wealth Management Group
We approached Form Advertising with a view to developing a new brand and the associated marketing collateral. They instantly impressed us with their pitch which creatively outshone other agencies, and after deciding to work with them they continued to deliver. As with all projects, new and existing, there were always occasions where we required quick turnarounds whilst keeping the high quality that we wanted to portray through the Brand. 'Form' have never failed to provide anything but a brilliant and efficient service whilst always fitting around our schedule.

Have consistently delivered high quality artwork

Form Advertising have consistently delivered high quality artwork for VCBET during my time here. Their knowledge of the gaming and gambling industry cannot be questioned and this is reflected in their fine work.
Peter Laverick
Head of Marketing, Victor Chandler
Form Advertising Creative Agency
2016-07-05T13:52:09+00:00
Peter Laverick
Head of Marketing, Victor Chandler
Form Advertising have consistently delivered high quality artwork for VCBET during my time here. Their knowledge of the gaming and gambling industry cannot be questioned and this is reflected in their fine work.

The standard of work they produce is 1st class

Having worked with Form Advertising for over 5 years in the Computer Games Industry, the standard of work they produce is 1st class. They have always managed to work under pressure and have turned things around in very little if no time at all.

 
Leo Zullo
CEO, Wired Productions
Form Advertising Creative Agency
2016-07-05T13:53:11+00:00
Leo Zullo
CEO, Wired Productions
Having worked with Form Advertising for over 5 years in the Computer Games Industry, the standard of work they produce is 1st class. They have always managed to work under pressure and have turned things around in very little if no time at all.  

They created the brand through to now where we’re growing and expanding rapidly.

We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through to now where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive and always deliver onetime and within budget. They’re a joy to work with.
Andy Davies
Founder, CloudMargin
Form Advertising Creative Agency
2016-07-05T13:54:21+00:00
Andy Davies
Founder, CloudMargin
We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through to now where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive and always deliver onetime and within budget. They’re a joy to work with.

Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.

The reactions on the e-brochure has been exclusively positive. Starting off with a very rough and limited draft this has ended up becoming a product we’re proud to present. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. They’ve spent way more time than expected and have delivered extraordinary service. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.
Form Advertising Creative Agency
2017-01-31T15:52:03+00:00
The reactions on the e-brochure has been exclusively positive. Starting off with a very rough and limited draft this has ended up becoming a product we’re proud to present. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. They’ve spent way more time than expected and have delivered extraordinary service. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.

We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.

Form Advertising’s team is very reactive and their ability to turn complex topics into simple design is impressive. We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals. They have also easily taken our brand identity and made it stronger, more modern and consistent throughout all our collaterals.
Bénédicte Godet
Global Head of Marketing and Communication, BISAM
Form Advertising Creative Agency
2017-02-08T17:13:44+00:00
Bénédicte Godet
Global Head of Marketing and Communication, BISAM
Form Advertising’s team is very reactive and their ability to turn complex topics into simple design is impressive. We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals. They have also easily taken our brand identity and made it stronger, more modern and consistent throughout all our collaterals.

Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations

I've worked with Ben Bonello and David Birch of Form Advertising for many years across multiple Financial Technology companies and projects. Every opportunity I have to bring in an agency, I bring in Form. I am not a creative director. I develop marketing strategies and conceive of campaign ideas to support those strategies, but I rely on my creative team to see beyond the black and white of my brief and deliver unique creative concepts that strengthen my defined strategy. Form does this every time whether for a new brand ID, an advertising concept or a slew of bespoke creative assets. I have no doubt that when I submit a creative brief to Ben, Dave and team, their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations.
Erika Schwartz Alter
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
Form Advertising Creative Agency
2016-07-05T13:15:34+00:00
Erika Schwartz Alter
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
I've worked with Ben Bonello and David Birch of Form Advertising for many years across multiple Financial Technology companies and projects. Every opportunity I have to bring in an agency, I bring in Form. I am not a creative director.

A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.

We gave Form a competitive brief to completely re-brand Testronic. As soon as I saw the pitch, I knew they were the right guys for us. They then went on to design and create a totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
Dominic Wheatley
CEO at Catalis
Form Advertising Creative Agency
2016-07-05T13:29:20+00:00
Dominic Wheatley
CEO at Catalis
We gave Form a competitive brief to completely re-brand Testronic. As soon as I saw the pitch, I knew they were the right guys for us. They then went on to design and create a totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.

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Form Advertising are a creative agency based in Kent. Specialising in (but not exclusive to) the Financial Industry, our clients are global and our skill sets exceptional. We are branding experts who create brands that talk to your clients, we translate marketing messages into clear and effective advertising campaigns and we are website designers who pull everything together with synergy and consistency  and with exceptional user experiences.

Our design studios provides:

Corporate Branding and Brand Enhancement  //  Campaign creation and production  //  Digital campaigns  //  Website design & build  //  Collateral and Brochure design services