Brand Awareness Campaigns – Promoting eFX with Impact
Brand Awareness Campaign Creation | Print & Digital Advertising | Exhibition & Marketing Collateral
Group Website Design
Form were commissioned to work alongside the Sucden Financial developers and marketing team to create a new CMS website design which would position them against the leading global brokers. Our design studio conceptualised and refined static mobile and desktop layouts and planned an enhanced user experience for the site. On approval, the studio supplied all associated assets and imagery and worked alongside the development team and SEO specialists to provide design input and consultation as the coding progressed. The new responsive group site was launched Q4 2016 and has been received very favourably with both clients and staff alike.
Strength in Numbers Campaign
Form Advertising were commissioned by Sucden Financial to deliver a new brand awareness campaign to reposition their strong eFX offering. Primarily known as a commodities broker, the majority of large institutional clients were not fully aware of the liquidity that Sucden Financial could offer them. Our campaign focused on ‘strength in numbers’ and played to the quantifiable statistical strengths of eFX service. The campaign was carried over print campaigns, online banner advertising and exhibition collateral. Form Advertising also create a bespoke video and infographics to reinforce the message on the website and within displays on exhibition stands.
“We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.”
Rob Cantle – PR & Marketing Executive
About Sucden Financial
Sucden Financial is an award winning international derivatives broker providing access to a broad range of markets, including exchange and OTC traded products, as well as equities, foreign exchange and bullion.
Formed in 1973 as the London brokerage arm of Sucres & Denrées (Sucden Group), the firm has since evolved into one of the largest brokers for traders, fabricators, producers, consumers, merchants, investment houses, hedge funds, commodity firms and retail brokers.
A market leader in the global business of sugar, Sucres & Denrées is active in sugar sourcing, logistics, risk management, merchandising, trading, processing and distribution. Annually the firm originates and ships in excess of 9 million MTs of sugar (bulk/bagged/container), whilst distributing over 2 million MTs sugar in domestic markets. The Group has a global presence, with established offices in Russia, Brazil, Mexico, India, Dubai, Europe, USA, as well as logistical and industrial processing activities in several African and Latin American locations.
Over the years the Group has also expanded its scope of activities beyond sugar, into other products and services including, cocoa, ethanol and ocean freight. It has also diversified into the field of financial services through Sucden Financial.
With over 4000 employees in over 30 locations worldwide, Sucres & Denrées strives to serve its customers with the provision of quality products, complemented with the integrity and efficiency of its service.
WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.
At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships. How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.
Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.
What more can one ask for in a design firm?
Senior Vice President, Corporate Communications at Interactive Data Corporation
I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
A valuable and reliable partner to our business
CEO at ActivTrades
Inspirational design work which would enhance any company’s image
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Partner at Searchlight Media
Very creative with great ideas for expressing complex messages.
CTO at Drivetribe
Form “understand” and produce fantastic results every time.
Sales Manager at Infront AS
Ben and his team have an uncanny knack of understanding what you’re after
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Marketing Specialist & Lecturer
A quantifiable increase in brand recognition and positive brand identity.
Channel Marketing Specialist, Learn To Trade
One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.
Strategic Financial Communications and Public Relations Executive
Produce innovative concepts, coupled with quick turn-arounds.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
PR & Marketing Executive - Sucden Financial
They instantly impressed us with their pitch which creatively outshone other agencies.
Senior Marketing Executive, Close Wealth Management Group
Have consistently delivered high quality artwork
Head of Marketing, Victor Chandler
The standard of work they produce is 1st class
CEO, Wired Productions
They created the brand through to now where we’re growing and expanding rapidly.
Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.
We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.
Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
CEO at Catalis