Sucden Financial


Brand Awareness Campaigns – Promoting eFX with Impact


Brand Awareness Campaign Creation  |  Print & Digital Advertising  |  Exhibition & Marketing Collateral 

Group Website Design

Form were commissioned to work alongside the Sucden Financial developers and marketing team to create a new CMS website design which would position them against the leading global brokers. Our design studio conceptualised and refined static mobile and desktop layouts and planned an enhanced user experience for the site. On approval, the studio supplied all associated assets and imagery and worked alongside the development team and SEO specialists to provide design input and consultation as the coding progressed.  The new responsive group site was launched Q4 2016 and has been received very favourably with both clients and staff alike.

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Strength in Numbers Campaign

Form Advertising were commissioned by Sucden Financial to deliver a new brand awareness campaign to reposition their strong eFX offering. Primarily known as a commodities broker, the majority of large institutional clients were not fully aware of the liquidity that Sucden Financial could offer them. Our campaign focused on ‘strength in numbers’ and played to the quantifiable statistical strengths of eFX service. The campaign was carried over print campaigns, online banner advertising and exhibition collateral. Form Advertising also create a bespoke video and infographics to reinforce the message on the website and within displays on exhibition stands.

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“We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.”
Rob Cantle – PR & Marketing Executive

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About Sucden Financial

Sucden Financial is an award winning international derivatives broker providing access to a broad range of markets, including exchange and OTC traded products, as well as equities, foreign exchange and bullion.

Formed in 1973 as the London brokerage arm of Sucres & Denrées (Sucden Group), the firm has since evolved into one of the largest brokers for traders, fabricators, producers, consumers, merchants, investment houses, hedge funds, commodity firms and retail brokers.

A market leader in the global business of sugar, Sucres & Denrées is active in sugar sourcing, logistics, risk management, merchandising, trading, processing and distribution. Annually the firm originates and ships in excess of 9 million MTs of sugar (bulk/bagged/container), whilst distributing over 2 million MTs sugar in domestic markets. The Group has a global presence, with established offices in Russia, Brazil, Mexico, India, Dubai, Europe, USA, as well as logistical and industrial processing activities in several African and Latin American locations.

Over the years the Group has also expanded its scope of activities beyond sugar, into other products and services including, cocoa, ethanol and ocean freight. It has also diversified into the field of financial services through Sucden Financial.

With over 4000 employees in over 30 locations worldwide, Sucres & Denrées strives to serve its customers with the provision of quality products, complemented with the integrity and efficiency of its service.

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