Reynolds Group approached Form to revise their brand identity. The new look was to stretch across the increased business ventures which included Health gyms, Beauty Salons and Performing Arts Studios. We took the existing identity as a core starting point and gave it a modern take. By introducing floral assets and revised typographical styles and colours, we gave the group a very bespoke and quality feel. The new brand was then implemented across the business assets, with colour variations to add definition.
Reynolds Group
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Unibet PLC
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Victor Chandler
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A Creative Agency for Kent
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