A sympathetic rebrand to which protected the brands heritage
Ramson Packaging Brand Creation | Packaging Design | Exhibition Design | Catalogue Design
Ramson Packaging is one of the leading packaging distributors in Scandinavia with more than 25 years of experience in the industry. As a family run company, the initial branding was conceived by the current CEO’s grandfather. It was important that the new brand gave a fresh and modern look to the company whilst giving a nod to the past and the original marque that was created a quarter of a century ago.
Initial Design Ideas
We provided Ramson a comprehensive suite of potential brand designs. From there we whittled down the chosen direction and further drilled down into the accompanying brand assets.
Final Identity Design
After our initial identity designs were submitted to the client, we sat down with the board of directors to identify the elements which they felt conveyed the correct tone and image for the brand. Colour palettes were identified and discussed and revised artworks supplied which combined the elements. We then provided our thoughts on how we could shape the new designs into a cohesive and comprehensive brand identity that would sit comfortably alongside the cosmetic giants to whom there client base consisted.