Brand Creation. Future Proofing an Established Front Runner.
Brand Creation | Website Design & Build | Advertising
Pirum have established a name for excellence in the automated Securities Finance world. They needed a brand that would take them into the next phase of their development and position them as an innovative and solutions driven company. Form Advertising’s brand creation solution played on the concept of automation which was reflected in a strong new marque for the company along with a slightly revised colour palette and clean fresh typeface.
Web Design & Build
Form Advertising examined the current structure of the company and the solutions which they offered and looked to break down and brand the individual sectors of the business to make the user journey far more intuitive and to help guide new clients to the products that suit them. A fresh new website was designed hand in hand with identity and coded to ensure user experience was foremost.
“Alongside the many other projects that Form Advertising have completed for us we approached them with the request to create a new, modern brand identity for Pirum. Form have experience in the financial sector which is essential in understanding the position of the new brand and with a a quick generation of ideas developed in to a brand style that now helps our business expand and grow.
To go alongside our new new brand identity, we gave Form Advertising the task to develop a new website. The brief was to produce a website to meet the needs of our clients and to position us as an innovator and leader of security finance automation. The new website works well for us and our clients while still creating a bold and professional image of our company.
We have now continued to work with Form Advertising for over 8 years and have great confidence in the continual high quality of work that they produce. Their unique generation of ideas, great communication and quick turnaround times makes them a valuable part of our team.“
Rajen Sheth – CEO Pirum System Limited
A little more about Pirum Systems
Pirum Systems was founded in June 2000 with the objective of providing advanced, centralised and secure reconciliation services for financial market participants. Pirum provides a secure processing hub which seamlessly links market participants together, allowing them to electronically process and verify key transaction details.
Financial Institutions from around the world have responded to Pirum’s creative approach by joining the secure on-line community. They have increased processing efficiency, reduced operational risk and improved profitability by using Pirum’s services to reduce manual processing.
By combining an in-depth understanding of both the Securities Finance industry and IT, Pirum has created a set of highly innovative and flexible services which are tailored to fully support the complexities of the underlying business processes.
Integration with Pirum’s services could not be easier. Data feeds are accepted in virtually any format, facilitating the re-use of existing data extracts. This flexibility results in a fast, straightforward and low cost implementation.
No additional hardware, software or proprietary network connections are required. Pirum servers perform all the necessary data processing and user access is provided via secure web pages over the Internet.
Pirum’s innovative designs and focus on customer service have led to multiple industry awards over the years, most recently winning the ISF 2015 Post Trade Service Provider of the Year award for Europe, runner up for North America, and the following individual global categories:
- Client Service
- Ability to Tailor System
- Ease of Integration
- Reconciliation Ability
Rebranded by Form Advertising in 2015 – This strong financial front runner continues to go from strength to strength and has its sights set firmly on continued expansion into the future.
WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.
At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships. How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.
Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.
What more can one ask for in a design firm?
Senior Vice President, Corporate Communications at Interactive Data Corporation
I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
A valuable and reliable partner to our business
CEO at ActivTrades
Inspirational design work which would enhance any company’s image
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Partner at Searchlight Media
Very creative with great ideas for expressing complex messages.
CTO at Drivetribe
Form “understand” and produce fantastic results every time.
Sales Manager at Infront AS
Ben and his team have an uncanny knack of understanding what you’re after
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Marketing Specialist & Lecturer
A quantifiable increase in brand recognition and positive brand identity.
Channel Marketing Specialist, Learn To Trade
One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.
Strategic Financial Communications and Public Relations Executive
Produce innovative concepts, coupled with quick turn-arounds.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
PR & Marketing Executive - Sucden Financial
They instantly impressed us with their pitch which creatively outshone other agencies.
Senior Marketing Executive, Close Wealth Management Group
Have consistently delivered high quality artwork
Head of Marketing, Victor Chandler
The standard of work they produce is 1st class
CEO, Wired Productions
They created the brand through to now where we’re growing and expanding rapidly.
Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.
We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.
Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
CEO at Catalis