Pantera approached form to create a brand identity for their sister company. They wanted a brand and company name that would speak to the audience that they were targeting. The range of Italian made contemporary wardrobes are aimed at the highly competitive house building market and serve as a high quality mid priced alternative to established brand names. Form evaluated the brand and looked at how the product needed to be perceived by the buyers. We decided upon the name miscela which translates as ‘blend’ in italian and lends itself nicely to show how the looks of the wardrobes can be changed to fit with any interior look.

After deciding the brand name and position we proceeded to create a strong contemporary identity, and translate this across the print and web design. The resulting brand is both strong and immediately identifiable. It has received outstanding feedback from both the client and the customers and has firmly positioned the client in the exact position that they required.