Collateral Design for Norwegian Trading and Investment specialist
Rebrand | Video | Exhibition Design | Digital Design | Collateral Design | Internal Communications
Having worked with Infront on bespoke projects in the past, Form were asked to refresh the Infront brand identity. The brief was to ensure that a direct link to Nordic origins was maintained whilst giving the company a more generic global presence. Form devised a new set of brand assets which utilised the existing triangulation of the logo and created a contemporary mountain range which was to be translated across the brand identity in various guises.
A new style imagery was introduced to provide a modern edge and updated typography used to create space and clarity. Form have taken a phased roll-out approach with the brand with website design, Video intros, ebooks/product site and exhibition collateral.
“The reactions on the e-brochure has been exclusively positive. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.”
Infront Collateral Design Pre-Rebrand
Infront in brief
Financial professionals across Europe rely on Infront for global real-time market data, trading, news, and analytics covering key markets. With proved solutions developed over 20 years by industry experts, and with product development driven by our clients’ business needs. The Infront terminal has become the most intuitive and flexible terminal within the financial market, helping institutions to reduce costs, adapt to fast changing market requirements and being able to work more effectively with the increasing amount of information available. Infront is located in London, Paris, Stockholm, Copenhagen and Oslo.
- Leading market data and trading solution provider in the Nordics
- Customers in more than 27 countries
- Established in 1998
- Independent, privately owned company
- Owns Nyhetsbyrån Direkt: Sweden’s leading financial news agency
- Owns TDN Finans: Norway’s leading financial news agency
- Owns Infinancials: Leading provider of innovative equity research solutions