A new online brand and website design for a global FX trading company
Rebrand | Web Design | Portal UI | Web Development | Coding | Financial Sector
Form were approached by Hantec Markets with the aim to rebranding the companies online presence and re-imagining the tired website design to increase client on-boarding and retention rates and give the user a better website experience through improved navigation and clear messaging.
The site was to be designed to provide maximum SEO potential to cut through the noise in a saturated FX marketplace and to give the client far greater flexibility in making updates through the Form’s custom built WordPress back office.
We started by evolving the core values of the brand, tweaked the visual identity and created a much more user focused experience for clients. An experience in which users could obtain the information that they needed quickly and seamlessly.
The goals for the new website were two fold – firstly it needed to provide existing customers with clear market information and market reports as well as providing them with access to a new portal in which they could manage there account in its entirety. The portal provided clients with a simple User Interface and powerful features enabling them to view historical trades on single and multiple accounts and deposit/withdraw funds with ease. Secondly it needed to attract potential clients with clear visual messaging and easy to understand content. The direct road map from information to account opening was to be greatly enhanced as was the ability for Forex Trading newcomers to find educational resources and discover the bare bones of FX trading before committing to opening a demo account.
The website and portal were designed to be fully responsive and optimised for mobile access.
A crisp looking web design with full responsive capability and intuitive navigation. Easy to find information on platforms and trading solutions combined with clear access to the latest market intelligence and reports. The whole site sits behind a SEO optimised infrastructure with defined pathways to drive account opening and information capture.
“High quality and innovative team.
We’ve been working with Form for over 12 months now and we are really satisfied with the designs they produced, their timeliness and their ability to work well under pressure. They have successfully redesigned our main website and also created a secondary website for our sister company. Their knowledge of the Forex industry, along with the time they dedicate to learn about our company, allowed them to easily identify the key areas that we needed to focus on. In turn this attention to detail was able to generate the results we were after to help our company grow.
Very creative yet structured team with a great understanding of what the client is looking for. We could not recommend them more.”
Nader Nurmohamed, Business Development Manager
The new site and portal have been met with a high degree of acclaim. Having transformed the online brand for Hantec the site has instilled a new confidence in users and new clients. Launched in Q3 2017 the company are currently collating the new performance figures for the site – but initial reactions and indications are extremely positive.
More about Hantec FX
A Forex company with a 25 year track record. Hantec Markets has been a market leader in Forex trading services for over two decades specialising in Forex, CFD and Bullion trading. If you need a broker that genuinely puts your interests and objectives first, our model is designed to do exactly that. Hantec Markets has been awarded Best FX Broker for South East Asia and Best FX Broker for Western Europe, in recognition of our oustanding technology solutions, exemplary customer service, and transparent approach to trading.
Part of the Hantec Group
Established in 1990, the Hantec Group mission is to provide customised and professional wealth management services to help its customers create and accumulate wealth.
Hantec Pacific Limited (HPL) is a multinational finance house based in Hong Kong. It provides full-service professional financial services to investors through its branches and subsidiaries across major cities in the world.
In 2008, it underwent a strategic group reorganisation. Its purpose was to optimise business performance, enlarge overseas markets and enhance customer service quality by offering tailor-made services. HPL will further develop its sustainability and offer a variety of foreign exchange and bullion trading services. These include an intelligent online trading platform, real-time market quotation, and updated global market information.
The Group endeavours to capture competitive advantages by meeting the enormous and increasing global demand of foreign exchange and bullion business through an effective marketing strategy and future plan.
To strengthen its overseas networking, the Hantec Group is approved by the Australian Securities and Investments Commission (ASIC) to provide investment financial services in Australia. These include leveraged foreign exchange and bullion trading services in both foreign exchange and derivative markets. As a customer oriented company, the Group’s professional team has expertise in different aspects. These comprise securities, foreign exchange (Forex trading) and bullion trading. They use advanced analytical software to offer quality financial services for corporate and individual clients.
Apart from the provision of financial services, the group also explores cultural innovation in business leveraging synergies across Hong Kong, Taiwan and Mainland China. Capitalising on diversity, HPL has moved into strategic public relations consultancy, technological exchange and water plant.