A Premium New Brand Design for the World’s Leading Airport Concierge Service Provider.
Brand Identity | Brochure Design
Redefining the Airport Experience, Globally
Form Advertising has been working with founder Christina Lawford and her company DiamondAir for over 7 years now. We have produced a variety of projects which have helped DiamondAir increase their profile and coverage in becoming the worlds leading Premium Airport Concierge service.
Projects have included initial branding work which involved corporate brochures, banner designs, and stationery sets. It also included producing a corporate welcome pack for customers of DiamondAir that were travelling specifically for the London 2012 Olympics.
During 2015 we undertook an extensive redesign of the companies brand identity. The existing brand style which had served the company for many years didn’t reflect where the company had progressed too. It didn’t reflect their customer base and also positioning of the companies growth and the services they offered. We decided the best way forward would be to create a new brand design rather than evolve the existing brand.
When creating a new brand design we went through the normal process of interviewing the client to get a clear understanding of how the brand should look and feel. We went through a few variations, but kept with the same tone and premium, elegant feel to it. We also introduced a new colour palette from the previous black logo. Using the softer tones of the Aqua colour for the icon in combination with a grey font gave a nice balance between the two.
The new brand design was finalised and introduced throughout the company. Items included new corporate brochures, clothing, stationery sets and online and offline advertising campaigns. It was also applied to the new company website.
Over time the company has expanded into different areas within the meet and greet concierge business. We were commissioned to create the brand identities for these new areas of expansion. These included the following new brands being developed by ourselves at Form Advertising:
– Airport Concierge
– Airport by Invitation
– Platform Concierge
With all the new brand identities we created, we had to ensure that there was a group synergy between all the sub companies. This is due to the cross over of their customer base who would be interested in other services run by founder Christina Lawford.
A little more about DiamondAir
DiamondAir is the world’s leading provider of luxury airport services & 2015 has seen an expansion into rail travel with their new Platform Privé product.
Delivering a first class experience on the ground in almost 500 airports and rail stations worldwide, they believe that first class service is not just an on-board experience. They believe it should also be attainable to anyone travelling through the airport or train station. Their innovative services run effortlessly as a result of the unique approved access levels and relationships they have with their airport & train station partners, combined with the leading edge technology systems they have pioneered and continually invest in.
DiamondAir offer three core services;
• Airport Concierge – a Premium Meet & Assist service through almost 500 airports worldwide
• Airport by Invitation – a ultimate in privacy & exclusivity, the ‘private jet experience’ on commercial flights in over 35 destinations
• Platform Privé – a rail version of Airport Concierge in major train stations
Available on Departure, Arrival and Transit.
The headquarters for Diamond Air are based at London Heathrow Airport. DiamondAir’s sister company, Sky Diamond was established in 1983, looking after groups travelling through the airport landside. In 2001 DiamondAir was developed from Sky Diamond as its VIP arm, by Christina Lawford who still stands as DiamondAir’s Managing Director. DiamondAir has since gained airside access in almost all airports worldwide. It has exponentially grown its international presence and developed an unrivalled suite of services, accessible to every traveller and dynamic in nature, for a truly personalised individual luxury service.
WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.
At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships. How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.
Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.
What more can one ask for in a design firm?
Senior Vice President, Corporate Communications at Interactive Data Corporation
I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
A valuable and reliable partner to our business
CEO at ActivTrades
Inspirational design work which would enhance any company’s image
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Partner at Searchlight Media
Very creative with great ideas for expressing complex messages.
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Form “understand” and produce fantastic results every time.
Sales Manager at Infront AS
Ben and his team have an uncanny knack of understanding what you’re after
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Marketing Specialist & Lecturer
A quantifiable increase in brand recognition and positive brand identity.
Channel Marketing Specialist, Learn To Trade
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Produce innovative concepts, coupled with quick turn-arounds.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
PR & Marketing Executive - Sucden Financial
They instantly impressed us with their pitch which creatively outshone other agencies.
Senior Marketing Executive, Close Wealth Management Group
Have consistently delivered high quality artwork
Head of Marketing, Victor Chandler
The standard of work they produce is 1st class
CEO, Wired Productions
They created the brand through to now where we’re growing and expanding rapidly.
Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.
We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.
Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
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