DA_Logo, DiamondAir, logo, new brand identity, rebrand, Form Advertising


A Premium New Brand Design for the World’s Leading Airport Concierge Service Provider.


Brand Identity | Brochure Design

Redefining the Airport Experience, Globally

Form Advertising has been working with founder Christina Lawford and her company DiamondAir for over 7 years now. We have produced a variety of projects which have helped DiamondAir increase their profile and coverage in becoming the worlds leading Premium Airport Concierge service.

Projects have included initial branding work which involved corporate brochures, banner designs, and stationery sets. It also included producing a corporate welcome pack for customers of DiamondAir that were travelling specifically for the London 2012 Olympics.

During 2015 we undertook an extensive redesign of the companies brand identity. The existing brand style which had served the company for many years didn’t reflect where the company had progressed too. It didn’t reflect their customer base and also positioning of the companies growth and the services they offered. We decided the best way forward would be to create a new brand design rather than evolve the existing brand.

When creating a new brand design we went through the normal process of interviewing the client to get a clear understanding of how the brand should look and feel. We went through a few variations, but kept with the same tone and premium, elegant feel to it. We also introduced a new colour palette from the previous black logo. Using the softer tones of the Aqua colour for the icon in combination with a grey font gave a nice balance between the two.

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The new brand design was finalised and introduced throughout the company. Items included new corporate brochures, clothing, stationery sets and online and offline advertising campaigns. It was also applied to the new company website.

Over time the company has expanded into different areas within the meet and greet concierge business. We were commissioned to create the brand identities for these new areas of expansion. These included the following new brands being developed by ourselves at Form Advertising:

– Airport Concierge
– Airport by Invitation
– Platform Concierge

With all the new brand identities we created, we had to ensure that there was a group synergy between all the sub companies. This is due to the cross over of their customer base who would be interested in other services run by founder Christina Lawford.


A little more about DiamondAir

DiamondAir is the world’s leading provider of luxury airport services & 2015 has seen an expansion into rail travel with their new Platform Privé product.

Delivering a first class experience on the ground in almost 500 airports and rail stations worldwide, they believe that first class service is not just an on-board experience. They believe it should also be attainable to anyone travelling through the airport or train station. Their innovative services run effortlessly as a result of the unique approved access levels and relationships they have with their airport & train station partners, combined with the leading edge technology systems they have pioneered and continually invest in.

DiamondAir offer three core services;

• Airport Concierge – a Premium Meet & Assist service through almost 500 airports worldwide
• Airport by Invitation – a ultimate in privacy & exclusivity, the ‘private jet experience’ on commercial flights in over 35 destinations
• Platform Privé – a rail version of Airport Concierge in major train stations

Available on Departure, Arrival and Transit.

The headquarters for Diamond Air are based at London Heathrow Airport. DiamondAir’s sister company, Sky Diamond was established in 1983, looking after groups travelling through the airport landside. In 2001 DiamondAir was developed from Sky Diamond as its VIP arm, by Christina Lawford who still stands as DiamondAir’s Managing Director. DiamondAir has since gained airside access in almost all airports worldwide. It has exponentially grown its international presence and developed an unrivalled suite of services, accessible to every traveller and dynamic in nature, for a truly personalised individual luxury service.

 

Clients

WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.

 

At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships.  How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.

Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.

 


What more can one ask for in a design firm?

Ben and the team at Form create eye-catching, original visuals, cool concepts and are sticklers for deadlines and meeting budgets. What more can one ask for in a design firm?
Anne O'Brien
Senior Vice President, Corporate Communications at Interactive Data Corporation
Form Advertising Creative Agency
2016-07-05T13:13:25+00:00
Anne O'Brien
Senior Vice President, Corporate Communications at Interactive Data Corporation
Ben and the team at Form create eye-catching, original visuals, cool concepts and are sticklers for deadlines and meeting budgets. What more can one ask for in a design firm?

I couldn’t recommend them more.

I've been working with Form Advertising for nearly 3 years, I'm very happy with our collaboration. Ben and his team are remarkably professional and deliver products to the highest standard. I couldn't recommend them more.
Alessandro Gho
Marketing Director at ActivTrades PLC
Form Advertising Creative Agency
2016-07-05T13:14:42+00:00
Alessandro Gho
Marketing Director at ActivTrades PLC
I've been working with Form Advertising for nearly 3 years, I'm very happy with our collaboration. Ben and his team are remarkably professional and deliver products to the highest standard. I couldn't recommend them more.

A valuable and reliable partner to our business

Form have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.
Alex Pusco
CEO at ActivTrades
Form Advertising Creative Agency
2016-07-05T13:25:41+00:00
Alex Pusco
CEO at ActivTrades
Form have proven to be very creative and proactive. They are able to deliver in extremely short periods of time. Always ready to receive and give quick feedback, they are a valuable and reliable partner to our business.

Inspirational design work which would enhance any company’s image

As a client, I have worked with Ben for over 14 years. One of the hardest parts of a marketers job is to continually have a set of creatives which can be used in your marketing campaign.
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Stuart Rice
Partner at Searchlight Media
Form Advertising Creative Agency
2016-07-05T13:28:11+00:00
Stuart Rice
Partner at Searchlight Media
As a client, I have worked with Ben for over 14 years. One of the hardest parts of a marketers job is to continually have a set of creatives which can be used in your marketing campaign. Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him. Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to. I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.

Very creative with great ideas for expressing complex messages.

Form Advertising provides an excellent design service and have worked on projects for me at Thomson Financial and Data Explorers. They are very creative with great ideas for expressing complex messages in a simple, attractive way.
Jonathan Morris
CTO at Drivetribe
Form Advertising Creative Agency
2016-07-05T13:30:59+00:00
Jonathan Morris
CTO at Drivetribe
Form Advertising provides an excellent design service and have worked on projects for me at Thomson Financial and Data Explorers. They are very creative with great ideas for expressing complex messages in a simple, attractive way.

Form “understand” and produce fantastic results every time.

Form Advertising are great guys to work with. Flexible and amenable, They got the job done for us in minutes or hours and have turned round design and print jobs in a fraction of the time it would take other companies. Their knowledge of what we do and their intuition into how we want things to look pays dividends time and time again as it's effectively a short cut in getting things done. We don't need version after version and approval after approval - Form "understand" and produce fantastic results every time.
Nick Charge
Sales Manager at Infront AS
Form Advertising Creative Agency
2016-07-05T13:33:11+00:00
Nick Charge
Sales Manager at Infront AS
Form Advertising are great guys to work with. Flexible and amenable, They got the job done for us in minutes or hours and have turned round design and print jobs in a fraction of the time it would take other companies. Their knowledge of what we do and their intuition into how we want things to look pays dividends time and time again as it's effectively a short cut in getting things done. We don't need version after version and approval after approval - Form "understand" and produce fantastic results every time.

Ben and his team have an uncanny knack of understanding what you’re after

I've worked with Ben for many years in several roles and the reason I keep going back to him and Form is simple. They always deliver. They deliver some of the sharpest concepts, which are exactly on brief; they deliver well within the time frame and they're great fun to work with.
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Charlotte Skinner
Marketing Specialist & Lecturer
Form Advertising Creative Agency
2016-07-05T13:36:51+00:00
Charlotte Skinner
Marketing Specialist & Lecturer
I've worked with Ben for many years in several roles and the reason I keep going back to him and Form is simple. They always deliver. They deliver some of the sharpest concepts, which are exactly on brief; they deliver well within the time frame and they're great fun to work with. Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it. Do give Ben and his team a go. They don't disappoint you.

A quantifiable increase in brand recognition and positive brand identity.

Since we began working with Form Advertising, They have continued to provide our company with an outstanding quality of design work and always exceeds our expectations. They completed a full re-brand for our company which has resulted in a quantifiable increase in brand recognition and positive brand identity. Every piece of work is extremely high quality and meticulously thought out in order to appeal to our target audience. I would recommend Form Advertising to anyone I know.
Nicole Lovesy
Channel Marketing Specialist, Learn To Trade
Form Advertising Creative Agency
2016-07-05T13:38:44+00:00
Nicole Lovesy
Channel Marketing Specialist, Learn To Trade
Since we began working with Form Advertising, They have continued to provide our company with an outstanding quality of design work and always exceeds our expectations. They completed a full re-brand for our company which has resulted in a quantifiable increase in brand recognition and positive brand identity. Every piece of work is extremely high quality and meticulously thought out in order to appeal to our target audience. I would recommend Form Advertising to anyone I know.

One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.

Our company partners with Form Advertising on a variety of branding and positioning projects. I can say without hesitation that they are one of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry. They have great design talent, quick and easy wit, and an ability to cope under considerable pressure with admirable composure.
Simon Hylson-Smith
Strategic Financial Communications and Public Relations Executive
Form Advertising Creative Agency
2016-07-05T13:41:08+00:00
Simon Hylson-Smith
Strategic Financial Communications and Public Relations Executive
Our company partners with Form Advertising on a variety of branding and positioning projects. I can say without hesitation that they are one of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry. They have great design talent, quick and easy wit, and an ability to cope under considerable pressure with admirable composure.

Produce innovative concepts, coupled with quick turn-arounds.

We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
Rob Cantle 
PR & Marketing Executive - Sucden Financial
Form Advertising Creative Agency
2016-07-05T13:49:42+00:00
Rob Cantle 
PR & Marketing Executive - Sucden Financial
We have used Form for our institutional eFX liquidity business, developing brand awareness campaigns. The results have been impressive, with attention grabbing graphics and strong messaging. Feedback has been great and the campaigns have helped  generate interest and build Sucden Financial’s presence as a leading eFX liquidity provider. We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.

They instantly impressed us with their pitch which creatively outshone other agencies.

We approached Form Advertising with a view to developing a new brand and the associated marketing collateral. They instantly impressed us with their pitch which creatively outshone other agencies, and after deciding to work with them they continued to deliver. As with all projects, new and existing, there were always occasions where we required quick turnarounds whilst keeping the high quality that we wanted to portray through the Brand. 'Form' have never failed to provide anything but a brilliant and efficient service whilst always fitting around our schedule.
Lucy Adnams
Senior Marketing Executive, Close Wealth Management Group
Form Advertising Creative Agency
2016-07-05T13:50:52+00:00
Lucy Adnams
Senior Marketing Executive, Close Wealth Management Group
We approached Form Advertising with a view to developing a new brand and the associated marketing collateral. They instantly impressed us with their pitch which creatively outshone other agencies, and after deciding to work with them they continued to deliver. As with all projects, new and existing, there were always occasions where we required quick turnarounds whilst keeping the high quality that we wanted to portray through the Brand. 'Form' have never failed to provide anything but a brilliant and efficient service whilst always fitting around our schedule.

Have consistently delivered high quality artwork

Form Advertising have consistently delivered high quality artwork for VCBET during my time here. Their knowledge of the gaming and gambling industry cannot be questioned and this is reflected in their fine work.
Peter Laverick
Head of Marketing, Victor Chandler
Form Advertising Creative Agency
2016-07-05T13:52:09+00:00
Peter Laverick
Head of Marketing, Victor Chandler
Form Advertising have consistently delivered high quality artwork for VCBET during my time here. Their knowledge of the gaming and gambling industry cannot be questioned and this is reflected in their fine work.

The standard of work they produce is 1st class

Having worked with Form Advertising for over 5 years in the Computer Games Industry, the standard of work they produce is 1st class. They have always managed to work under pressure and have turned things around in very little if no time at all.

 
Leo Zullo
CEO, Wired Productions
Form Advertising Creative Agency
2016-07-05T13:53:11+00:00
Leo Zullo
CEO, Wired Productions
Having worked with Form Advertising for over 5 years in the Computer Games Industry, the standard of work they produce is 1st class. They have always managed to work under pressure and have turned things around in very little if no time at all.  

They created the brand through to now where we’re growing and expanding rapidly.

We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through to now where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive and always deliver onetime and within budget. They’re a joy to work with.
Andy Davies
Founder, CloudMargin
Form Advertising Creative Agency
2016-07-05T13:54:21+00:00
Andy Davies
Founder, CloudMargin
We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through to now where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive and always deliver onetime and within budget. They’re a joy to work with.

Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.

The reactions on the e-brochure has been exclusively positive. Starting off with a very rough and limited draft this has ended up becoming a product we’re proud to present. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. They’ve spent way more time than expected and have delivered extraordinary service. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.
Form Advertising Creative Agency
2017-01-31T15:52:03+00:00
The reactions on the e-brochure has been exclusively positive. Starting off with a very rough and limited draft this has ended up becoming a product we’re proud to present. Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget. They’ve spent way more time than expected and have delivered extraordinary service. I can always trust that they will be able to deliver great work and will for sure contact them again the next time I need some marketing material. They receive my highest recommendation, without reservation.

We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.

Form Advertising’s team is very reactive and their ability to turn complex topics into simple design is impressive. We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals. They have also easily taken our brand identity and made it stronger, more modern and consistent throughout all our collaterals.
Bénédicte Godet
Global Head of Marketing and Communication, BISAM
Form Advertising Creative Agency
2017-02-08T17:13:44+00:00
Bénédicte Godet
Global Head of Marketing and Communication, BISAM
Form Advertising’s team is very reactive and their ability to turn complex topics into simple design is impressive. We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals. They have also easily taken our brand identity and made it stronger, more modern and consistent throughout all our collaterals.

Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations

I've worked with Ben Bonello and David Birch of Form Advertising for many years across multiple Financial Technology companies and projects. Every opportunity I have to bring in an agency, I bring in Form. I am not a creative director. I develop marketing strategies and conceive of campaign ideas to support those strategies, but I rely on my creative team to see beyond the black and white of my brief and deliver unique creative concepts that strengthen my defined strategy. Form does this every time whether for a new brand ID, an advertising concept or a slew of bespoke creative assets. I have no doubt that when I submit a creative brief to Ben, Dave and team, their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations.
Erika Schwartz Alter
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
Form Advertising Creative Agency
2016-07-05T13:15:34+00:00
Erika Schwartz Alter
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
I've worked with Ben Bonello and David Birch of Form Advertising for many years across multiple Financial Technology companies and projects. Every opportunity I have to bring in an agency, I bring in Form. I am not a creative director.

A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.

We gave Form a competitive brief to completely re-brand Testronic. As soon as I saw the pitch, I knew they were the right guys for us. They then went on to design and create a totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
Dominic Wheatley
CEO at Catalis
Form Advertising Creative Agency
2016-07-05T13:29:20+00:00
Dominic Wheatley
CEO at Catalis
We gave Form a competitive brief to completely re-brand Testronic. As soon as I saw the pitch, I knew they were the right guys for us. They then went on to design and create a totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.

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Form Advertising are a creative agency based in Kent. Specialising in (but not exclusive to) the Financial Industry, our clients are global and our skill sets exceptional. We are branding experts who create brands that talk to your clients, we translate marketing messages into clear and effective advertising campaigns and we are website designers who pull everything together with synergy and consistency  and with exceptional user experiences.

Our design studios provides:

Corporate Branding and Brand Enhancement  //  Campaign creation and production  //  Digital campaigns  //  Website design & build  //  Collateral and Brochure design services