Credit Benchmark approached Form to create a fresh new brand for their Global Financial Credit Measuring venture. Aiming to promote a new approach to global credit rating from a European perspective, it was imperative that the brand remained friendly whilst maintaining a TechFin edge. The chosen identity uses a unique icon shape aimed to enforce the new approach that the company have taken. Associated collateral uses a very minimalist edge to quickly convey messaging with clever imagery.
Credit Benchmark
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