Corporate Brand Creation for an Innovative Collateral Management Startup


Brand Creation | Collateral Design – Web Design and Build | Advertising

CloudMargin was formed in January 2014 by a group of professionals with several decades of combined experience within collateral management, OTC derivatives, technology and capital markets. They were driven by the belief that, for all but the very largest dealers, existing collateral management solutions took far too long to implement, were extremely dated in terms of functionality, were in no way ‘user-friendly’ and were far too expensive. Form Advertising were commissioned to fulfill the brand creation for this innovative startup and position them as a reliable alternative to existing systems.

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The brand that Form Advertising created steered away from the stuffy corporate feel of the larger competitors and reflected the forward looking ethos of the company. Once the brand had been created they undertook a drip fed approach to advertising and increased brand exposure through target exhibition displays. The core of the brand was also underpinned with a responsive CMS website and effective HTML 5 banner advertising.

Projects included

– New brand identity
– Website
– Company Brochure
– Stationary set
– Advertising campaign online and offline
– Email campaigns
– Company brochures
– Exhibition artwork
– White papers / factsheets

Andy Davies
Founder of CloudMargin
“We’ve worked with Form Advertising from our launch as a company in 2013 where they created the brand through to now where we’re growing and expanding rapidly. Ben, Dave and the team at Form Advertising  were instrumental in our new website and brand identity, providing creativity in buckets and maintaining a fresh image. The team are patient, responsive and always deliver onetime and within budget. They’re a joy to work with”


A little more about CloudMargin

Frustrated by collateral management solutions that took far too long to implement, were extremely dated in terms of functionality and far too expensive, CloudMargin was developed specifically to address these issues. By doing so they achieve their main aim of bringing robust collateral and risk management to all market participants irrespective of their size and sophistication.

Their mission is to promote sound risk management and create competitive advantage for their clients by bringing new technology to a long-standing, industry-wide problem. Through the partnerships they have created, they also strive to promote innovation within financial markets.

At CloudMargin they are dedicated to becoming the most trusted provider of collateral management solutions globally, relentlessly striving to promote innovation and creativity in all their services and products.

The foundation of all that CloudMargin do begins with trust. They want their clients to trust CloudMargin, trust their solution and trust the service they provide. Not only are they committed to improving the lives of their employees, clients and partners, they are also committed to remaining at the forefront of thought leadership in financial markets technology. CloudMargin are constantly leading the way with innovative technology that persistently challenges the ‘status quo’. They think outside the box, actively pursuing new, creative ideas that have the potential to re-landscape the financial industry.

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