Advertising Campaign for the Central Markets New Brand Identity
Advertising Campaigns | Brand Creation | Collateral Design | Email Campaigns
Form Advertising were approach by Central Markets back in 2009 to produce a new brand identity. They wanted one that would position them as a serious contender in what is a very crowded market for Forex specialists. The existing brand was tired and didn’t reflect the way the market was changing. Form Advertising went about coming up with a range of designs that were clean, modern and visually engaging against their competitors.
With the launch of the new brand style Form Advertising turned their attention to a redesign of all the existing collateral. Using the ‘dot’ from the new logo, they introduced it throughout the range of collateral making it a part of Central Markets identity. The designed work included brochures, EDMs, online and offline advertising campaigns, factsheets and promotional videos amongst others.
Over the years new divisions of the company were formed and each required to be branded as Central Markets, but still retaining the core identity. Form Advertising introduced a new colour palette which was applied to each of the divisions. A range of complimentary market material was also created alongside each of the different areas within the business.
Form Advertising also worked with Central Markets’ close partners to create products which were being white labelled under the Central Markets banner. To date, the brand that Form Advertising created back in 2009 has not changed in any form and still stands as a modern, current brand style.
Scope of design work for Central Markets:
- New brand style
- Stationery sets
- Advertising campaigns
- Animated adverts
- Promotional videos
- Company brochures
- White Paper branding
- Internal office branding
A little more about Central Markets
Their clients are the core of their business.
Central Markets has always put its clients at the core of its business, and as a fully regulated stockbroker, we offer reliability to clients. We ensure that our clients receive individualised service and support, through to access dealers and staff through multiple mediums.
Central Markets policy is that all clients should be provided with the risk warning notices relating to Spread betting, Contracts for Differences (CFDs) and Foreign Exchange (FX).
Trading in spread betting, CFDs and/or FX is highly speculative, involves a significant risk of loss of invested monies and is not suitable for all investors.
This is because they are what is known as leveraged products. This means that you pay a small deposit to invest a much larger sum, often as much as 10 times your initial investment.
WE ARE A FULL SERVICE CREATIVE AGENCY WITH A WHOLE HOST OF VERY HAPPY CLIENTS.
At our creative agency, we believe not only in producing the very highest standards of creative work but also in building lasting relationships. How do we build relationships with our clients you may ask? Well it’s as simple as providing them with the service that they need whenever they need it! No magic formula, just being available to listen (and we do actually listen) and to come up with effective solutions and designs that exceed expectations each and every time.
Our studio has built a reputation of excellence and for getting straight to the point. You deal with the people who deliver your results directly, no big name smoke screens or lead creative directors who only appear at big pitches. We are one big happy design studio with a lot of very happy clients. We may be smaller than your average London creative agency, but boy do we pack a punch and we don’t have those London overheads either – another reason why our clients tend to smile a lot.
What more can one ask for in a design firm?
Senior Vice President, Corporate Communications at Interactive Data Corporation
I couldn’t recommend them more.
Marketing Director at ActivTrades PLC
A valuable and reliable partner to our business
CEO at ActivTrades
Inspirational design work which would enhance any company’s image
Through their vision and knowledge of the clients product, Ben and his team have never let me down on any creative brief I have given him.
Ben's account management skills are also second to none and over the years he has ensured that my needs have been attended to.
I would highly recommend Form Advertising to any marketing person who is looking for inspirational design work which would enhance their company's image.
Partner at Searchlight Media
Very creative with great ideas for expressing complex messages.
CTO at Drivetribe
Form “understand” and produce fantastic results every time.
Sales Manager at Infront AS
Ben and his team have an uncanny knack of understanding what you’re after
Marketers don't have time nor budget now to spend days briefing and rebriefing because an agency can't get it right but Ben and his team have an uncanny knack of understanding what you're after and delivering it.
Do give Ben and his team a go. They don't disappoint you.
Marketing Specialist & Lecturer
A quantifiable increase in brand recognition and positive brand identity.
Channel Marketing Specialist, Learn To Trade
One of the most client-responsive and responsible firms I have worked with over my 25-year career in and around the capital markets industry.
Strategic Financial Communications and Public Relations Executive
Produce innovative concepts, coupled with quick turn-arounds.
We enjoy working with Ben and Dave, who take time to understand the business and the brief, take on-board feedback and produce innovative concepts, coupled with quick turn-arounds.
PR & Marketing Executive - Sucden Financial
They instantly impressed us with their pitch which creatively outshone other agencies.
Senior Marketing Executive, Close Wealth Management Group
Have consistently delivered high quality artwork
Head of Marketing, Victor Chandler
The standard of work they produce is 1st class
CEO, Wired Productions
They created the brand through to now where we’re growing and expanding rapidly.
Thanks to the great team at Form Advertising and their ability to deliver on quality, time and budget.
We have more than doubled our brand impressions and blog views in the past 6 months thanks to their visuals.
Their interpretation and execution of that brief will undoubtedly produce a set of interesting choices beyond my initial expectations
Global Head of Commercial Strategy at BISAM, Principal at ESA Marketing
A totally new look and feel right across all our marketing materials and website that has absolutely put us on the map in the video games world.
CEO at Catalis