Fantastic use of negative space
These campaigns for IBM are some of the cleverest uses of negative space that we have seen. Not only are they extremely clever, but they get the point over with a clever use of style and colour. This definitely has to rate as one of our favourite campaigns, we are not sure who the illustrator was on these adverts – but a big thumbs up from us for such inspiring creativity!!
Brand Analysis – By a 5 year old!
We are loving this post of a designers 5 year old daughter giving her impressions and understanding of some of the worlds’ most recognised logos. It’s amazing how a brand can make an impression at this early age. View the video
Brochure Layout
A good brochure must be clear and attractive to the intended audience. Think of the brochures that you or your friend kept from an event you went to, or a place you wanted to go. You may not have identified exactly what design aspect made it unique, but these brochures definitely captured the essence of the event or the company. The ability to embody the spirit of the client and the idenity of the company in a mere paper brochure is what makes it memorable, and is proof of a good design. A... Read The Rest →
Branding – the key component in financial sector visibility
In recent years, belief in the power of brands and brand management has spread far beyond the traditional consumer goods marketers who invented the discipline. For companies in every industry, including the finance sector, brands are important in a way they never were before and are now seen as vital assets central to the business. Consumers now have a staggering choice of products and services in the financial market sector, with added impetus for growth online, as well trusted brand stands out from the crowd. As international reach increases and... Read The Rest →
Logo Design
The Webster English dictionary defines a logo to be: An identifying statement. – Source A statement, in turn, is defined as: the act or process of stating or presenting orally or on paper. – Source Now presentations on paper can be textual or may contain images. Therefore your logo can be either text based or an image or a combination of both. The importance of a logo is evident by the fact that the example sentence that Webster gives for a logo is: The company’s logo is instantly recognizable all over the world. The above statements should... Read The Rest →
Branding and Logos – The stories behind the evolution of some of the worlds’ biggest brands
Logos are indeed important for a company’s identity and branding. It is one of the major things that the market usually looks into in order to remember and easily recognize their company. But logos do not just function like that. It seems like the heart of a company’s identity. There are always great stories behind these logos and how they went up with the success of a company. Logos also speak of a company’s rich history. It can tell how the company climbed mountains to reach the peak of success.... Read The Rest →
Confessions of a Graphic Designer
We saw these fantastic posters that came through on LinkedIn – Everyone in the studio can relate to them. The series of minimalist posters created by Anneke Short are out to challenge the preconceptions that people have of designers. Click the poster to see a few more examples.
Online advertising spend surpasses print advertising spend for the first time
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print. That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade,... Read The Rest →
Creativity for the Gaming and Betting Industry
Form Advertising have a long and successful association with the gaming industry. We create brands, establish brand guidelines, formulate advertising campaigns, design brochures and reports and art direct bespoke photo shoots. Our client list includes Victor Chandler, Betdaq, Unibet, Clarion Gaming and Games Marketing. We specialize in bringing a different angle to brands, please browse our portfolio or contact us for further examples.
A Creative Agency for the Financial and Banking Sectors
Form have been exercising their design expertise in the financial sector for over a decade. We have created brands, implemented and policed brand guidelines and created cutting advertising campaigns for some of the biggest players in the financial industry. Our client list includes Thomson Reuters, Saxo Bank, Close Wealth Management, Data Explorers, Pirum, World Spreads, City Index, Central Markets, MSN Trader and Trader Management Company. Our team have a vast knowledge of financial trading instruments and have copy written both brochures and advertising campaigns. With a highly creative team behind... Read The Rest →
