Logo Design
The Webster English dictionary defines a logo to be: An identifying statement. – Source A statement, in turn, is defined as: the act or process of stating or presenting orally or on paper. – Source Now presentations on paper can be textual or may contain images. Therefore your logo can be either text based or an image or a combination of both. The importance of a logo is evident by the fact that the example sentence that Webster gives for a logo is: The company’s logo is instantly recognizable all over the world. The above statements should... Read The Rest →
Branding and Logos – The stories behind the evolution of some of the worlds’ biggest brands
Logos are indeed important for a company’s identity and branding. It is one of the major things that the market usually looks into in order to remember and easily recognize their company. But logos do not just function like that. It seems like the heart of a company’s identity. There are always great stories behind these logos and how they went up with the success of a company. Logos also speak of a company’s rich history. It can tell how the company climbed mountains to reach the peak of success.... Read The Rest →
Confessions of a Graphic Designer
We saw these fantastic posters that came through on LinkedIn – Everyone in the studio can relate to them. The series of minimalist posters created by Anneke Short are out to challenge the preconceptions that people have of designers. Click the poster to see a few more examples.
Online advertising spend surpasses print advertising spend for the first time
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% increase from 2011 — compared to a sum of $33.8 billion on print. That’s impressive growth, especially since 2011 also witnessed a 23% jump in online ad spending, according to eMarketer’s calculations. Online ad revenues should continue to grow over the next half-decade,... Read The Rest →
Creativity for the Gaming and Betting Industry
Form Advertising have a long and successful association with the gaming industry. We create brands, establish brand guidelines, formulate advertising campaigns, design brochures and reports and art direct bespoke photo shoots. Our client list includes Victor Chandler, Betdaq, Unibet, Clarion Gaming and Games Marketing. We specialize in bringing a different angle to brands, please browse our portfolio or contact us for further examples.
A Creative Agency for the Financial and Banking Sectors
Form have been exercising their design expertise in the financial sector for over a decade. We have created brands, implemented and policed brand guidelines and created cutting advertising campaigns for some of the biggest players in the financial industry. Our client list includes Thomson Reuters, Saxo Bank, Close Wealth Management, Data Explorers, Pirum, World Spreads, City Index, Central Markets, MSN Trader and Trader Management Company. Our team have a vast knowledge of financial trading instruments and have copy written both brochures and advertising campaigns. With a highly creative team behind... Read The Rest →
Graphic Designers in Kent
Kent has become a hotbed of design talent, with many creative directors and art workers moving away from the larger London based agencies to start there own Advertising and Design Studios nearer to home. This may be attributed to the higher travel costs and indeed to the longer hours that creative studios demand, which when coupled with the fact that in general more and more people are moving away from central london due to falling house prices – the commute time becomes critical to life style. The plus side for... Read The Rest →
Google’s Results Get More Personal With “Search Plus Your World”
Google’s Results Get More Personal With “Search Plus Your World” ET by Danny Sullivan Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will see it until it fully launches over the next few days. It’s only for those signed-in to Google.com and searching in English.... Read The Rest →
A New Year – A New Look – A New Strategy
All at Form Advertising would like to wish everyone a very happy and prosperous 2012. With the financial outlook expected to be hard for many businesses over the coming months, it is becoming increasingly essential for companies to stand out from their competitors in any way they can. This is where Form Advertising can help. We would love to discuss how strategic marketing and clever brand application can help achieve increased sales figures in the bleakest of markets. We will be speaking to all of our clients in the coming... Read The Rest →
